Post by rafidaniels on May 19, 2024 8:13:55 GMT 4
Does email marketing have a chance to compete with Facebook Ads ? Let's take a look at the statistics about Facebook marketing and email marketing. From there it will be easier to compare to decide which form to choose. Email marketing vs Facebook Ads – Which advertising channel should you choose ? compare-sanh-email-marketing-vs-facebook-marketing Compare Email marketing and Facebook 1. Current number of users Facebook has absolutely exploded since its launch in 2004. But how big is it really? With 2.23 billion monthly active users worldwide. Accounting for nearly a third of the world's population, it is not something that is merely passing by. But Email is no less competitive. Don't forget, for a long time, users who created a Facebook account needed an email account.
So how many people use email today? According to a 2018 study from Radacti Group: There are 3.8 billion email users – A huge number worldwide. So, to summarize: Facebook users: 2.23 billion Email users: 3.8 billion The first statistic in the current number of users: Email dominates over Facebook. 2. Frequency of daily use With such a high number of users, it is no surprise that the actual number of users using the platform is also quite high. In fact, Facebook recently released tools to limit user time. The purpose is to address the negative effects of social Argentina Email List media "addiction". With Facebook, every day there are 422 million status updates, 216 million messages sent and 72 million links shared. That's a total of 710 million social shares every day. What about email? Seriously, there are 281 billion emails sent per day. Facebook activity/day: 710 million Emails sent/day: 281 billion Thus, in terms of daily usage frequency: Email continues to absolutely dominate Facebook. 3. Reach rate Facebook Ads rely on businesses to spend money to reach their target audience.
So it's not surprising that with each algorithm update, the organic (unpaid) reach of business pages often takes a long time. Facebook's organic reach rate has decreased from 16% (in 2012) to 2% (in 2018). For email, the global average email delivery rate is about 85% (2018). This number is still trending up. Combining the above two statistics, together, you can understand that: If you have a Facebook page with 50,000 likes. Your latest post will probably gain 1,000 to 3,000 followers on NewFeed. If you send an email to the book list above, it will likely land in the inboxes of 42,500 emails. Facebook organic reach rate: 2% Email deliver rate: 85% In this third round, email marketing continues to win in reach rate.
So how many people use email today? According to a 2018 study from Radacti Group: There are 3.8 billion email users – A huge number worldwide. So, to summarize: Facebook users: 2.23 billion Email users: 3.8 billion The first statistic in the current number of users: Email dominates over Facebook. 2. Frequency of daily use With such a high number of users, it is no surprise that the actual number of users using the platform is also quite high. In fact, Facebook recently released tools to limit user time. The purpose is to address the negative effects of social Argentina Email List media "addiction". With Facebook, every day there are 422 million status updates, 216 million messages sent and 72 million links shared. That's a total of 710 million social shares every day. What about email? Seriously, there are 281 billion emails sent per day. Facebook activity/day: 710 million Emails sent/day: 281 billion Thus, in terms of daily usage frequency: Email continues to absolutely dominate Facebook. 3. Reach rate Facebook Ads rely on businesses to spend money to reach their target audience.
So it's not surprising that with each algorithm update, the organic (unpaid) reach of business pages often takes a long time. Facebook's organic reach rate has decreased from 16% (in 2012) to 2% (in 2018). For email, the global average email delivery rate is about 85% (2018). This number is still trending up. Combining the above two statistics, together, you can understand that: If you have a Facebook page with 50,000 likes. Your latest post will probably gain 1,000 to 3,000 followers on NewFeed. If you send an email to the book list above, it will likely land in the inboxes of 42,500 emails. Facebook organic reach rate: 2% Email deliver rate: 85% In this third round, email marketing continues to win in reach rate.